Product Development
At Global TV Concepts, product development is at the core of what we do. We’ve built our reputation by consistently identifying, refining, and launching innovative products that succeed in the highly competitive As Seen On TV market.
Our approach is comprehensive and global. We constantly search for the next big idea, whether through industry events, online research, or collaborations with inventors. Our team travels across the U.S., Europe, and the Asia Pacific, seeking unique and viable products to introduce to consumers worldwide.
From Idea to Market
Our product development process begins with identifying potential hits like Invisiear®, My Lil' Pie Maker®, Pro 200®, or Riddex®. We work closely with inventors to refine their concepts and ensure they align with market needs. Every idea is carefully evaluated and subjected to our proprietary review process to determine its feasibility and potential for success.
Engineering and Design
Once a concept is approved, our engineering and design teams collaborate to create detailed product specs. Our focus is on producing high-quality products at the most competitive price point. Cost efficiency is important, but never at the expense of quality. Every product must meet our rigorous standards before moving into production.
Bringing Products to Market
We launch hundreds of products each year through direct response channels. Our proven retail strategies help transform innovative concepts into top-selling consumer goods, ensuring that each product reaches its full market potential.
At GTV, product development is not just about creating new items — it's about ensuring those products succeed in the marketplace.